Joyce Lapinsky joined Urban Farming as the Program Development Consultant in 2005, involved in the expansion of the organization, its programs, strategic alliances and marketing. She has been in the entertainment industry for over twenty years starting in her home town of Minneapolis, and relocating to New York and Los Angeles, where she resides with her husband, actor/comedian Richard Lewis. Joyce has an extensive background in music publishing having been Creative Director and VP Creative at such prestigious companies as Chappell/Intersong, Warner/Chappell, EMI, Zomba and helped build two start-up independent publishing companies. She also ran the music division at IAM.COM, an entertainment based Internet company, as well as having co-produced television specials and independent films. Throughout her career Joyce has also been an independent consultant to developing songwriters and artists, also to companies and organizations such as NextNext Entertainment, a music and television production company, and City Kids Foundation, a youth leadership foundation, both located in New York City. Joyce was co-instructor of the UCLA Extension course, “The Independent Music Company”; a co-founder of the organization, Los Angeles Women In Music; participated in numerous music industry seminars and workshops for NARAS, ASCAP, and BMI, and was a longtime volunteer for The Neil Bogart Memorial Fund.